HTC announced that senior personnel changes, by far EasTone telecommunications marketing executive vice president of what life as chief marketing officer, responsible for planning the Gift Premium Fair Company Communication global brand and marketing strategy, hoping to reverse the outside of HTC marketing 's criticism.

It is reported, He Yongsheng from January next year with his new position, directly to the HTC executive Peter Chou, according to other sources, He Yongsheng after the accession to the HTC will be responsible for HTC global brand and marketing strategy planning, the He Yongsheng is a daunting challenge hong kong gifts and premium products and the love, because the HTC in global intelligent mobile phone market face competition from Samsung, intelligent mobile phone shipment continuous several season glide, global mobile phone brand market share has dropped to tenth, the outside thinks the causes of its decline of improper marketing strategy. On the other hand, Samsung is putting in a lot of marketing resources. How to turn the tables on the highly anticipated future He Yongsheng.

HTC pointed out, with the addition of He Yongsheng will drive Marketing2.0 plan, HTC will put focus in marketing, so that consumers understand the product HTC infinite possibility. As for the original charge of HTC global business marketing general manager JasonMackenzie will focus on global sales business, promote sales, path layout.

HTC CEO Mr. Chou said, HTC continued to grow,solar panel supplier with the brand show the international level of innovation and design ability, positive force Taiwan will spread to the whole world. And said to the accession of He Yongsheng, hopes to bring HTC vertically integrated global marketing strategy and value.

It is reported, before joining HTC, He Yongsheng served as far EasTone telecommunications marketing group executive vice general manager, is responsible for product marketing, strategic planning,hong kong gifts and premium Products also has represented the remote participation in Asia-Pacific area international Telecommunication Union Conexus business. In far EasTone before, He Yongsheng ever held the position of Motorola Asia-Pacific deputy general manager and marketing officer duty, earlier worked in multinational advertising company, with international marketing experience.